After welcoming his first child, Blue Ivy Carter, to the world over the weekend, reports have surfaced that rap mogul Jay-Z has signed on to become the spokesman for Duracell Powermat.
Revealed on monday, Mr. Shawn Carter inked a multi-year international deal with Duracell Powermat to become the spokesman for the joint venture.
“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution,” he revealed in a press release. “I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”
The business move between Procter & Gamble’s Duracell and Powermat Technologies is aimed at popularizing their wireless charging technology to the masses.
“Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story,” says Ran Poliakine, CEO of Powermat Technologies. “There is no better face or voice that can move people to adopt a new paradigm in power delivery.
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